ROOTED IN MENSWEAR

My career in menswear began in my family’s business in Toronto, where I learned the menswear industry from the inside: customers, sales, tailoring, marketing, technology, and the day-to-day realities of building a clothing business. These images trace that foundation — from our family store in the early 1990s, to national media coverage of our early e-commerce work, to our invention of The Fitter measurement system, and later my transition into Coppley Custom before moving to the United States.

The early years at REGO BESPOKE CLOTHIERS. Where I worked with my family building Toronto's finest menswear experience.

The early years at REGO BESPOKE CLOTHIERS. Where I worked with my family building Toronto's finest menswear experience.

Growing a family business with your name on the door isn't easy. We proudly grew both in staff and in reputation within Toronto's financial and business community.

Growing a family business with your name on the door isn't easy. We proudly grew both in staff and in reputation within Toronto's financial and business community.

In 1996 we were featured on Canada's national news channel for pioneering one of Toronto's first e-commerce menswear websites.

In 1996 we were featured on Canada's national news channel for pioneering one of Toronto's first e-commerce menswear websites.

In 2003 my father and I invented and launched The Fitter Measurement System. A platform made up of a 7-foot tall measuring device with bar-coded tape measures, and a software platform that auto-filled MTM order forms.

In 2003 my father and I invented and launched The Fitter Measurement System. A platform made up of a 7-foot tall measuring device with bar-coded tape measures, and a software platform that auto-filled MTM order forms.

We created our own professional marketing and training content and sold our system to Saks Fifth Avenue, Holt Renfrew, and several other fine menswear retailers throughout North America.

We created our own professional marketing and training content and sold our system to Saks Fifth Avenue, Holt Renfrew, and several other fine menswear retailers throughout North America.

The Fitter enabled us to train new employees without any prior MTM experience. We could quickly train new hires to sell custom with confidence, and look professional doing it.

The Fitter enabled us to train new employees without any prior MTM experience. We could quickly train new hires to sell custom with confidence, and look professional doing it.

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When the family decided to wind down The Fitter and focus on our retail store, I decided I wanted something more. So I joined Coppley Apparel and started traveling around North America and Europe to help retailers sell MTM.

When the family decided to wind down The Fitter and focus on our retail store, I decided I wanted something more. So I joined Coppley Apparel and started traveling around North America and Europe to help retailers sell MTM.

I opened Coppley's first accounts in Paris, and created a Coppley shop-in-shop concept for Saks Fifth Avenue. I also travelled throughout the USA teaching retailers how to maximize the Coppley MTM opportunity.

I opened Coppley's first accounts in Paris, and created a Coppley shop-in-shop concept for Saks Fifth Avenue. I also travelled throughout the USA teaching retailers how to maximize the Coppley MTM opportunity.

BUILDING THE DIGITAL SIDE OF CUSTOM APPAREL

Upon moving to the United States, I launched Touch Custom Shirts and handled every part of the business — from product development, dynamic imaging, marketing and sales, to retailer onboarding, and order systems.

I went on to help Trinity Apparel and Trands USA modernize the way custom clothing is sold and ordered, contributing to digital platforms that have supported hundreds of millions of dollars in B2B commerce.

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FROM FABRIC TO FINISHED VISUALS

This section demonstrates how custom menswear products can be developed entirely in a digital environment—from a simple fabric swatch to fully realized lifestyle imagery. Each garment begins as a precise digital product in StyleFlow, where design, fit, and details are defined, then evolves into high-quality visual content through StyleFlow AI. The result is a streamlined workflow that replaces traditional sampling and photography, enabling faster development, greater flexibility, and a scalable approach to creating consistent, on-brand imagery.

FROM SWATCH TO VIDEO WITHOUT SAMPLES

This video highlights how the same technology developed for Trinity’s menswear business can be extended to launch an entirely new womenswear program—without producing a single sample garment or conducting a photo shoot. Each look begins as a digital product in StyleFlow, is transformed into lifestyle imagery using StyleFlow AI, and then brought to life through generative video. The result is a fully connected workflow from swatch to finished content—dramatically reducing time, cost, and complexity while opening new possibilities for how apparel is developed and marketed.

My career began on the retail floor as a Custom Clothier, learning firsthand how fit, fabric, and personal service come together to create a great product. Over time, that foundation evolved into building digital platforms that power custom apparel businesses at scale—supporting hundreds of millions of dollars in B2B commerce.

Today, I’m focused on the next evolution: using AI to transform how fashion is developed, merchandised, and marketed—bridging craftsmanship and technology to create faster, smarter, and more scalable ways to bring products to life.